Most firms incorrectly assume that having a content strategy means having a blog. In fact, a blog makes up only 25% of a full content strategy. Another mistake firms make is to waste tons of time churning out mediocre blog posts on a huge range of topics. These firms have no clear or cohesive strategy—just a line on some low-level staff member’s job description that says, “Write X number of blog posts a month.”

In this workshop, you will learn exactly how much content you need to create, when you need to create it, and what you need to write about. Firms that implement this strategy—along with having a strong positioning strategy and a conversion-focused website—typically increase the firm's visibility by 200% within the first 12 months.

Learning Objectives:

• Recognize the importance of content to the success of your firm


• Determine how much content you need to create, when to create it, and what you need to write about


• Identify how to increase your firm’s visibility by 200% in 12 months