Jina is a consultant and speaker on diversity, inclusion, culture, and belonging. She creates training programs and workshops to help clients move forward in their D&I journey. She is a storyteller and speaks candidly about her experiences, hard lessons, and ‘aha’ moments that helped her understand the importance of individuality, the value of curiosity, and the courage it takes to “just” be yourself. Often described as “approachable” and “relatable” by her clients, she works with purpose and the intention of being engaging, practical, and immediately applicable to real-world situations. Jina draws from her unique background and mix of work experiences to offer examples and share insights designed to benefit everyone across the workplace ecosystem – executives, management, employees, and customers.

Previously, she was Principal Consultant at EtiennePartners (EP), a boutique consulting firm that offered a unique strategy development, workshops & coaching to leaders, executives and entrepreneurs. Co-founded with her husband, EP was a full-time partnership in both work and life. Although in different professions, their work often intersected around the importance of self-awareness in leadership and navigating conflict within teams. Combining their experiences, backgrounds, and work led to the development of their unique approach to D&I, which she continues to use in her practice today.

   

Norma brings more than 20 years of experience in DE&I, business operations, workforce solutions, and business development. Norma is the Co-Founder of SpeakTu, a tool that provides workforce analytics to support the social scoring in ESG and pay equity reporting in states like California. Norma also serves as DEI Strategist at WrightNow Solutions, where she supported internal and external company initiatives as a DE&I subject matter expert. Her other responsibilities during her tenure included managing corporate social responsibility activities, team member engagement tactics, and diversity learning initiatives including supplier diversity programs. In other roles at Year Up and DeVry University, Norma spearheaded the new business expansion and re-engineered corporate engagement efforts with Fortune 500 companies.

Norma is an active volunteer and fundraiser for organizations like Families First and serves HoPe (Hispanic Organization Promoting Education) as a board member. She has also served in leadership roles for the American Staffing Association, Association of Latino Professionals for America, Prospanica, SafeAmerica, YWCA, and the Military Support Ministry in Marietta, Georgia. Norma is an alumna of Leadership Cobb, Cobb County Honorary Commanders, and Cultivating Hispanic Leadership Institute for the Georgia Hispanic Chamber of Commerce and Leadership Council.

Norma earned her Bachelor of Business Administration in Management from Robert Morris University in her hometown of Chicago. She also holds a Master of Business Administration degree in International Business from Keller Graduate School of Management. Norma is married to Rudy and has two children, Rudy, and Isabel. Norma’s preferred pronouns are she, her, and hers.